Got Salt? Let’s do something about that

Source: http://www.hanleywoodmarketing.com/customer-engagement-failures/
Source: http://www.hanleywoodmarketing.com/customer-engagement-failures/

As Charles Fishman asserts in his book “The Big Thirst,” there is plenty of water on the planet, it just isn’t always of the right quality for human consumption or use.  As more of our currently developed water in the world becomes 100% subscribed, likely the next most available source of water for many areas is too salty.

So, it is laudable for two US agencies with funds and expertise to partner on the identification of a cost effective, and hopefully sustainable, method of removing the salt.

Check out this article on the effort:  USBR/USAID salt partnership

While they are at it, hopefully they can “get the lead out.”

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